For Skincare Brands
Choose private label when you can start with an existing base formula. Choose custom development when you need a new formula or substantial changes before production.
Compare skincare manufacturing routes
Private label starts with an existing base formula. Custom development begins with a more detailed brief, reference product, or existing formula that needs work before production.
Start with an existing base formula, then make limited adjustments where the project allows.
This route is usually a good fit when your product category is clear and you want to reduce the amount of formula development before production.
Custom formulation and OEM manufacturing means developing and manufacturing your product to an agreed specification.
Choose this route when you need a new formula, substantial changes, or a review of an existing product before production.
A practical comparison
Use this as a starting point. The final route depends on the confirmed formula, packaging, testing, order quantity, target market, and approval steps.
| Project consideration | Private Label Skincare | Custom Formulation & OEM |
|---|---|---|
| Starting point | An existing base formula that can be selected and adjusted | A detailed product brief, reference product, or existing formula |
| Formula work | Limited adjustments to an existing base formula | New development, substantial changes, adaptation, or redevelopment |
| Best suited for | A defined launch that needs less formula development | A differentiated or technically defined product |
| Packaging and artwork | Selected around the approved product | Reviewed alongside development requirements |
| Sampling and approval | Formula and packaging review before confirmation | Development samples with possible revision rounds |
| Project timing | Depends on formula, packaging, and approvals | Depends on development depth, testing, revisions, and approvals |
Before you contact us
Providing a clear initial brief helps us understand your project and determine whether private label or custom development is the better starting point.
You do not need every detail confirmed. The more you can share, the more accurately the project can be reviewed.
Prepare Your Product BriefYour brief should include:
Frequently asked questions
MOQ starts from 2,000 pieces per product. The exact minimum can also depend on the formula, package, decoration, and SKU. Review MOQ and Lead Time
Typical production lead time begins after the formula, packaging, artwork, and order details are confirmed. Samples, feedback, revisions, and approvals happen before that point. Review MOQ and Lead Time
Samples are reviewed against the agreed brief. Formula approval does not by itself confirm final packaging, testing, artwork, market requirements, or production release. Review Sampling and Formula Approval
Packaging can affect compatibility, dispensing, sourcing, decoration, MOQ, and timing. It does not need to be final for the first review, but the intended package should be discussed.
Yes. Requirements depend on the finished product, intended use, claims, package, target market, and agreed responsibilities. Review Quality, Testing, and Documentation
Share the product category, target market, expected quantity, formula status, ingredient needs, packaging preference, and target timing. You can also include a reference product or existing documents. Prepare Project Requirements
Begin with a practical review
Share your product category, formula status, ingredient needs, packaging requirements, expected quantity, and target market. Rixin will review the project and recommend a suitable starting route.